Kramma -which in Greek means “mixture”- represents a blend of functional and sportif outfits with an elegant and refined twist in wardrobe for a generation that lives in a shifting world at an unprecedented pace.
With summer outfits that you can through them in your suitcase and start travelling again; you can wear them and be chic yet comfy at any party as the post-lockdown innovation addresses the conflicting urges between dressing up and stay comfortable.
With winter outfits varying from the home-office and the after-office to the stylish-sporty-look , the Kramma persona analyzes the signals of change, the impact those signals have on present and future and decides to be fearless and to celebrate in daily basis.
The brand DNA, comes from the question “who are women today and what do freedom and comfy mean to them?” and always wants to keep an up to date style due to quickly shifting social norms.
Trying to find a visual code that works beyond stereotypes, staying loyal to true quality of materials as well as classic techniques , Kramma is definitely a new-age brand you need to know about it.